On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy!

First-half strength in the technology market followed by a broadly unstable macroeconomic backdrop in the second half of 2022 led to a challenging, but resilient third year for Fluvio. 

On this episode of Embracing Erosion, Devon chats with Jason Oakley, the Senior Director of Product Marketing at Klue. This episode is built for those that love product marketing; they discuss category-building techniques, content strategy and what has made Jason a must-follow on LinkedIn, segmentation strategies and how they can apply to product packaging, and much more. Enjoy!

Product Marketing has consistently grown as a function over the past several years. Here are five challenges all product marketers face (and how to overcome them). 

On this episode of Embracing Erosion, Devon chats with James McGinniss, the CEO and Co-Founder of David Energy, a new type of energy provider. They discuss how the energy grid is dramatically changing and is quickly becoming decentralized (you’ll hear that James relates this to the early days of the internet), how you can hire for customer empathy, the challenges of marketing toward "blue collar millionaires", why B2C represents a massive opportunity in the energy space, and why now may be the time to go against the herd and invest in growth. Enjoy!

On this episode of Embracing Erosion, Devon chats with product marketing leader, Bryan Dsouza. They discuss the importance of establishing and documenting principles, the nuances of product marketing in B2B vs B2B2C, how acquiring talent has changed since COVID, what characteristics make for a great product marketer, and more.

With Fluvio Marketecure Workshops, we assess, refine, and (potentially) rename products and features to showcase them in a way that makes it easy for prospects and customers to understand how products and/or services work together to orchestrate a solution to a problem.

If your business is selling technology solutions such as hardware, software or Software as a Service (SaaS) applications, you live in a highly competitive world. As such, it’s important to understand who your competitors are and what differentiates your solution from the others.

On this episode of Embracing Erosion, Devon chats with investor and former marketing leader, Aneel Lakhani. They discuss how to make better decisions, how GTM changes from startups to enterprises, what characteristics make for a great product marketer and investor, and more.

Whether you’re a product marketing manager (PMM) looking to grow your career, or a hiring manager looking to fill a product marketing role, it’s critical to know what hard and soft skills are necessary to be a successful, and stellar product marketer.

Pricing and packaging is tricky – how do you identify the perceived value of a product or feature? How do you assign a monetary value? How do you know what customers will pay more for?

All these questions can be answered through a well-designed pricing and packaging initiative.

We sat down and interviewed Actionstep’s Chief Marketing Officer, Triona Saunders, and Chief Product Officer, Cody Bender to get their thoughts on our work together over the past year.

We sat down and interviewed Brightcove’s Director of Product Marketing, Matthew Noyes to get his thoughts on our work together over the past year.

We sat down and interviewed Firstbase’s Vice President of Product & Design, Ian Cairns to get his thoughts on our work together over the past year.

There’s been much said about how to build a go-to-market plan (just do a quick Google Search). But where we at Fluvio think most companies fail resides in their macro-level ability to sustain successful product and feature launches over time.

Over the course of several years and dozens of engagements, we have mapped out what we believe to be the most effective, repeatable go-to-market process that any company can and should adopt – the Fluvio GTM Model.

Positioning and messaging can be tough to nail down, especially if key stakeholders aren’t on the same page.

Fluvio Is launching a collection of workshops that cater to early- to mid-stage startups looking to define or refine their positioning or messaging and optimize their go-to-market strategy.

When we sit down to write product messaging, we are naturally focused on how to address customer pain points and lure customers with meaningful phrases that speak to our value proposition. Many times, we forget that once customers are sold into a product, they still need our help to be ushered along. Messaging along the usage journey is equally as important as prospecting messaging - it helps optimize a customer experience and ultimately results in retention, and higher LTV, ie: more profitable customers than those you’ve just acquired (bingo!). And yet, so little of our time is spent on in-product copy, and oftentimes usage copy is not very well thought through.

We sat down and interviewed Truckstop’s Chief Marketing Officer, Brad Bedoe to get his thoughts on our work together over the past year.

Nowadays, many PMM teams are finding it increasingly difficult to land interviews from customer feedback requests. Many people have attributed this to “feedback fatigue” or “feedback overload”. So how can you make your customer interview requests, specifically, more appealing?

We sat down and interviewed Nasdaq’s Associate Vice President of Marketing, Brian Carroll to get his thoughts on our work together over the past year.