On this episode of Embracing Erosion, Devon chats with Michael Applebaum, the Vice President of Product Marketing at Indigo Ag and formerly of Tenable, Nexthink, IBM Security, and Opower.
2024 Is Going to Look Different for Product Marketers - Here’s How to Prepare
While none of us has a crystal ball or knows what exactly 2024 will bring, Fluvio’s work to date with leaders across a variety of product marketing orgs has shed some light on a few of the main differences and challenges that lie ahead for product marketers this year. Here is what you can expect to see in the coming months, and how to prepare.
Podcast: Embracing Erosion, Episode 33
Announcing a Strategic Partnership: Fluvio & Product Marketing Alliance
The PMM's Guide to Applying Project Management Tools for More Successful Launches
Podcast: Embracing Erosion, Episode 32
Why Design Thinking is Beneficial to Product Marketing Managers
Podcast: Embracing Erosion, Episode 31
Case Study: Powerhouse Dynamics
2023 Fluvio Company Annual Report, Reflection and Lookahead
While 2023 was a broadly challenging year for the tech industry, Fluvio took advantage of new opportunities to expand services and doubled down on solving the biggest go-to-market (GTM) challenges for clients. Ultimately, resilience and flexibility allowed us to grow revenue for the fourth consecutive year.
Podcast: Embracing Erosion, Episode 30
Podcast: Embracing Erosion, Episode 29
Podcast: Embracing Erosion, Episode 28
Podcast: Embracing Erosion, Episode 27
Software Products that Every Product Marketer Should Use
Podcast: Embracing Erosion, Episode 26
The Synergy of Scope and Strategy: Integrating Project Management Principles to Elevate Product Marketing
In the bustling world of product marketing, it's easy to get lost in market trends, customer insights, and crafting the perfect positioning. While balancing all of these responsibilities, professionals are always learning new skills to elevate their go-to-market (GTM) strategies. One such avenue, often overlooked, is the integration of project management principles, particularly those from the Project Management Institute (PMI).