Devon O'Rourke

Featured
How Product Marketers Can Stand Out in Today’s Competitive Job Market
How Product Marketers Can Stand Out in Today’s Competitive Job Market

Let’s face it – today’s job market for product marketers is more dynamic and demanding than ever. Whether you're navigating post-layoff transitions or proactively seeking your next career leap, it’s clear that standing out requires more than just a polished resume.

At Fluvio, we’ve helped countless product marketers and hiring teams find the right fit through our curated job board and recruiting services. Here’s a guide to help you, as a product marketing candidate, put your best foot forward and tap into the opportunities that truly match your skills and ambitions.

Don't Sleep on Potential: How to Evaluate Core Competencies When Hiring Product Marketers
Don't Sleep on Potential: How to Evaluate Core Competencies When Hiring Product Marketers

How do you spot those high-potential candidates who might not check all the traditional boxes? Here are five often-overlooked competencies that signal someone could thrive in a PMM role, even if they’ve never had the title.

Zoom In to Stand Out: How Positioning and Messaging Clarify What Makes You Different
Zoom In to Stand Out: How Positioning and Messaging Clarify What Makes You Different

This post illustrates how positioning and messaging deliver on the cumulative value of the Fluvio GTM Framework. We’ll look at the ultimate impact, the prerequisites for success, and some practical advice on developing them as a cross-functional muscle in your launches.

Introducing Fluvio Pathways: Elevating Your Product Marketing Team’s Impact
Introducing Fluvio Pathways: Elevating Your Product Marketing Team’s Impact

Pathways is Fluvio’s new hands-on product marketing training program. It’s designed for product marketing leaders who want to uplevel their team’s knowledge and effectiveness. Our three-part curriculum is centered around our GTM Model, and focuses on Inbound, Outbound, and Accelerator frameworks.

Fluvio Workshops: What to Expect and Why They Work
Fluvio Workshops: What to Expect and Why They Work

Startups move fast—priorities shift, products evolve, and the market struggles to keep up. Without clarity and alignment, growth stalls. That’s why we created two workshops designed to bring focus and momentum to your go-to-market strategy.

How to Build a Reliable Case Study Pipeline with Customer Data
How to Build a Reliable Case Study Pipeline with Customer Data

In this post, we’ll break down a data-driven approach to generating a high volume of impactful case studies in a way that flows hand-in-hand with your revenue and customer success partners.

5 Recommendations to Help Attentive Leaders Align on Product Launches (Plus 3 Free Templates)
5 Recommendations to Help Attentive Leaders Align on Product Launches (Plus 3 Free Templates)

For any high-growth company, an effective go-to-market (GTM) strategy is essential. Attentive, a leader in personalized messaging solutions, recognized the need to refine their GTM process to improve efficiency, accountability, and cross-functional alignment. Fluvio stepped in with a structured framework designed to enhance communication, streamline execution, and ensure successful product launches.

Mastering the Software Launch Process: Part 4
Mastering the Software Launch Process: Part 4

A great product launch isn’t just about getting a feature out the door—it’s about ensuring it delivers real value to customers and drives the desired business impact. In the fourth and final installment of Mastering the Soft Launch Process, we’ll focus on what happens after launch—how to measure success, gather insights, and refine your approach for future releases.

Introducing The Fluvio Job Board, a Curated Platform for Elite PMM Talent & Hiring Managers
Introducing The Fluvio Job Board, a Curated Platform for Elite PMM Talent & Hiring Managers

Today marks an exciting milestone for Fluvio as we expand our offerings with the launch of the Fluvio Job Board, a curated platform exclusively for product marketing professionals and companies that value their expertise.

Mastering the Software Launch Process: Part 3
Mastering the Software Launch Process: Part 3

In Part 3 of Mastering the Soft Launch Process, we’ll talk about documenting a robust launch plan, creating a diverse range of assets, and enabling internal and external teams.

Archive